To tell the story of the Senza Zaino movement we could use the dynamics of change proposed by the famous Italian sociologist Francesco Alberoni (1989), which is based on the polarity nascent state - institution. The nascent state is the moment of the start, the phase of enthusiasm that feeds on intuitions setting the novelty in motion. The institution, on the other hand, involves stopping to give a structure, ordering and regulating the innovation that otherwise would risk being dispersed.
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